There are 2.6 billion gamers in the world.
With the gaming market rising to a 166 Billion dollar industry by 2020 (from 93Bn in 2015), and 66% of Gen Z citing gaming as their number one hobby, the category is quickly ascending as the “new social network” and the next dominant digital media format. Gamers represent a highly valuable and sometimes difficult-to-reach consumer demographic, so advertising within gaming environments represents a unique, growing ad opportunity. Anzu’s tech enables data-driven programmatic targeting, creative optimization of innovative ad formats blended in-environment, and viewability measurement “in-game” through Twitch, all in a brand-safe environment. For these reasons, we encouraged WPP’s investment in Anzu.
Through its native in-game advertising solution that features ad viewability and programmatic capabilities, Anzu has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients. The in-depth data insights, scale and audiences offered by Anzu's exclusive inventory will help connect
brands with gamers around the world, delivering transformative growth across a range of gaming platforms and titles.
We have been looking for a company like Anzu for years and I have not found even one, but a month ago they found me. Their offer was something I was looking for. I am impressed how professional they are. I have been asking tons of questions and they answered every single one within hours. The implementation of the ads was very easy and the revenue is beyond my expectations. Also my soccer game Ball 3D now looks much better thanks to realistic ads being shown,like on a real soccer stadium. I can recommend Anzu ads to every developer.
Herocraft was pleasantly surprised by the possibilities we discovered with the help of Anzu. They showed a great solution, which can help us to create an additional stream of revenue, and provide a good user experience.
Anzu.io has become an actual new source of income for our game. This kind of non-invasive advertising has been fully accepted by our users and it's perfect for a sports game like Final Kick.
Performance has exceeded our expectations so far. Our games are a really good fit for this type of advertising, and we particularly like that we’re earning money from players without sending anybody out of the game. We can’t wait to see how things evolve from here.
We’re thrilled to partner with Anzu to bring real-world ads to our enthusiastic and diverse Real Boxing 2 and Gravity Rider Zero gamers. Their technology is uniquely positioned to create more in-game realism while giving brands an authentic way to connect with our gaming audiences.
As a new-age publisher, we are aware of how the modern gamer is consuming content and what kind of
experience they expect from today’s games. Anzu presents limitless advertising opportunities for us to bring premium brands to our games. By opening our games to in-game advertising, we are able
to offer new kinds of experiences to our gamers.
Anzu is a one stop shop for deploying and generating revenue from virtual in game Ads. After trying other leading virtual Ad companies and receiving lackluster results Anzu became a much appreciated partner for Casual Monster.
Anzu opens up global audiences of 2.6 billion people to advertisers via our exclusive network of premium games.
A cross-platform SDK with years of optimization and the highest security certifications. Anzu is the choice of industry leaders who are ready to pioneer a new era of non-disruptive advertising.
Much more than just serving ads. We bring together the top solutions in ad measurement, data enrichment, and fraud protection, all in one platform.
The first and only programmatic in-game advertising solution for esports and streaming. Anzu enables brands to serve and measure ads in-tournament, in-game, and in-stream.