Anzu.io Announces Exclusive Partnership with Vivid Games

6 January 2020 | By Anzu

An edited version of this press release was also published on ExchangeWire.





Image source: Vivid Games and Anzu.io

We are excited to announce that Anzu has forged an exclusive partnership with leading Polish mobile game developer Vivid Games. As part of the collaboration, we will integrate our in-game advertising tech into two of their premium titles, Real Boxing 2 and Gravity Rider Zero, for both iOS and Android. The Real Boxing series is the biggest and most known mobile boxing game series ever created. Gravity Rider Zero is the newly-released prequel to the widely popular Gravity Rider.

Vivid Games and Anzu will work exclusively to deploy immersive video and banner ads inside Real Boxing 2 and Gravity Rider Zero. Real Boxing, released in 2012, was awarded the Best Polish Game award in 2012 and the Best Android Sports Game award in 2013. Following the success of Real Boxing, the game’s sequel, Real Boxing 2, was the #1 sports game in 141 countries. Powered by the Unreal engine, it features ultra-realistic motion capture from real boxers. To date, the Real Boxing series has been downloaded over 70 million times.

Gravity Rider Zero has close to 100 fully 3D tracks and unique traps governed by an advanced physics engine. Launched in August 2019 and developed with a custom engine, Gravity Rider Zero has already been downloaded nearly 2.5 million times. The game represents the second installment in the Gravity Rider series, which has altogether reached 10 million downloads.

“As we welcome 2020, I can confidently state that gaming is at the forefront of pop culture. That’s why I’m so excited to partner with Vivid Games to employ our innovative approach in Real Boxing 2 and Gravity Rider Zero, two games pushing the edge of what’s possible for mobile, to enhance the gaming experience for its millions of players. It’s also an exciting time for brands as they will have the opportunity to speak directly to Real Boxing 2 and Gravity Rider Zero gamers through this new paradigm in in-game advertising,” said Itamar Benedy, CEO and Co-Founder of Anzu.io. 

“We’re thrilled to partner with Anzu to bring real-world ads to our enthusiastic and diverse Real Boxing 2 and Gravity Rider Zero gamers. Their technology is uniquely positioned to create more in-game realism while giving brands an authentic way to connect with our gaming audiences,” said Remi Koscielny, CEO of Vivid Games.


 
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.