Anzu.io Appoints Itamar Benedy as CEO
01 April 2019 | By Anzu
An edited version of this article was published originally on MarTech Advisor
We are excited to announce the appointment of our new CEO, Itamar Benedy. In this new role, Benedy will shape, manage and execute an overall corporate strategy, translating the product’s innovative features into a revenue-generating business. In addition, he will focus on amplifying brand relationships and positioning Anzu as a leader in the in-game advertising world.
Benedy is the former CEO of Glispa Global Group and brings over a decade of leadership experience in the ad tech world. At the helm of Glispa, Benedy oversaw its transformation from an affiliate marketing company into a full-stack ad tech business, including the acquisition of JustAd and Relevantech.
In addition to Benedy’s appointment, we are also happy to announce the introduction of
programmatic display advertising to
games consoles and esports environments.