Welcomes Hendrik Menz as the Brand and Agency Sales Director

26 November 2019 | By Anzu

We are excited to announce the appointment of Hendrik Menz, who will take on the role of Brand and Agency Sales Director at our office in Germany. As a seasoned sales and marketing professional, Menz will help us to grow our global footprints in the fast-evolving in-game advertising market.

Menz brings with him over two decades of expertise in digital strategy, account management, and strategic consultancy, working with top international brands such as Deutsche Bank, Huawei, Lufthansa, and Procter & Gamble, among others. He also has a deep understanding of activating marketing assets in the evolving media landscape to drive the company’s profits. 

Having Menz on board will help Anzu to increase and strengthen our business operations by working with brands and agencies to adopt in-game advertising in their digital marketing strategy. He will be contributing with his experience to further Anzu's effort in serving top brands with unique and meaningful offers in the exponentially growing gaming and esports industry.

“Today’s digital marketers understand the needs of the young users and those brands who are quick to adopt this will excel in their user acquisition efforts. Anzu has a great product that is changing the way brands experience in-game advertising and I am excited to be a part of it to contribute to the further expansion of this vision,” said Menz. 

Want to talk to Henrik and our team to take your advertising to the next level? Contact us. is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.