7 September 2020 | By Anzu
Anzu is thrilled to announce that Yaniv Rozencweig has joined the Anzu team as Director of Business Operations.
Yaniv Rozencweig has extensive experience working with DSPs and SSPs over the course of his 4 years at Mobfox, during which he advanced to head the demand-side account management team. Passionate about processes and simplification, he excels in rallying teams together for achieving crystal-clear objectives. Despite holding a law degree, Yaniv has been working in the digital media industry since the beginning of his varied and exciting career.
“The gaming industry is experiencing continuous growth and Anzu has managed to position itself in the perfect spot to grow with it. On the one hand, it offers an in gaming advertising solution for premium brands that now have access to consoles and audiences that were unreachable for them before. On the other hand, using a cutting-edge technology provides the best user experience for gamers and monetization tools for game developers while keeping the user engaged. I'm excited to join the Anzu team and be a part of this talented team!,” he said.
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Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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