07 August, 2019 | By Anzu
An edited version of this article was first published on VentureBeat
We are excited to announce that Anzu has raised $6.5 million in Series A funding led by BITKRAFT Esports Ventures, with participation from WPP, the world’s largest communications services group, and Axel Springer Digital Ventures, Europe’s largest digital publishing house. The funding will be used to expand market offerings specifically targeting Triple AAA game franchises on PC and consoles and strengthen our presence in European and North American markets by significantly scaling business development efforts in the regions.
While in-game advertising isn’t new, Anzu.io said it can make it more intelligent. It seamlessly integrates digital ads directly into the gameplay, without disrupting the user experience.
The gaming industry is becoming one of the most premium channels for advertisers due to the massive opportunity for ad exposure and engagement from esports tournaments and ever-evolving streaming culture. With its hyper-targeting capabilities, Anzu.io creates personalized advertising experiences within games and replaces hard-coded advertisement norms with programmatically served dynamic in-game ads. Anzu.io empowers top-tier game developers to partner with Fortune 500 brands to directly reach the audience in-game, enabling developers to keep monetizing the same user in different ways.
Recently, Anzu.io launched the first ad-verification solution in console gaming, enabling brands not only to pay only for viewable ads but also to make sure the ads are displayed in a brand-safe and fraud-free environment.