South East Asia’s number one mobile games publisher, Amanotes, creates hugely popular hyper-casual titles for over 120 million MAU worldwide. The company wanted to find a solution that could help them implement a sustainable and reliable revenue stream without taking anything away from the gameplay.

Amanotes use several different monetization methods within their games, and their marketing team were tasked with finding a way to boost revenue without disrupting the current methods or the player experience.

Amanotes chose to work with Anzu after learning about their gamer first approach to advertising and the power of their SDK, which gets integrated into games to deliver high-quality traffic, providing developers with complete control over ad placements. 

Amanotes collaborated with Anzu’s experienced team to implement the SDK into its games. They then worked together to optimize the ad placements, ensuring they naturally felt part of the gameplay and were highly viewable to maximize impressions and revenue.

Amanotes tested Anzu’s ads in one of its titles and, after seeing initial success, began rolling them out across its most popular games. The ad placements were perfectly positioned and optimized to enhance the gameplay and stand out. As a result, Amanotes saw a positive uplift in both user engagement and revenue.

The Impact Of The Ad Placements And Results

Increase in quarterly revenue
since launch in December 2020

5x

 

 

 

 

 

 

Increase in video revenue
since launch

10x

 

 

 

 

 

 

 

 

 

 

 

7.4M

Increase in eCPM
within 3 months

779K

ARPDAU in
the US market