Case Studies

Amelore Goes For Gold With In-Game Advertising

Written by Anzu | Jul 12, 2022 1:46:55 PM

Anzu was delighted to work with Amelore to help them bring dynamic in-game ads to their flagship title Slappyball. An extremely popular free-to-play PC sports simulation, the game allows players to compete in online matches by controlling hand-shaped characters that play volleyball.

Amelore wanted to find a solution that would allow them to monetize their games without compromising on the user experience or the gameplay, and that could provide them with a consistent, reliable revenue stream.

Amelore worked with Anzu’s experienced team to implement the Anzu SDK into Slappyball. They then worked together to optimize the ad placements to ensure they fit naturally within the sports stadiums to maximize impressions and revenue.

Results

112%
increase in in-game ad revenue from 2021-2022
50%
of total revenue is attributed
to in-game ads
  100%
  50%
  0%
 
 
2X
In-game ad revenue is expected to double as Slappyball goes cross-platform
90%
of players felt either neutral or positive about the in-game ads
  100%
  75%
  50%
  25%
  0%
 
"The ads don't bother me at all. I think it's a great idea to create revenue for the game, and it adds a comical sense of slight realism to an otherwise unrealistic "competitive" sports game."

Slappyball Player