Anzu was delighted to work with Axis Games to help them bring dynamic in-game ads to their flagship title Axis Football. The American Football simulation runs across PC and mobile and features the industry’s best franchise model, massive customization, and realistic gameplay.
Rather than solely rely on the income from game purchases, the company wanted to use in-game advertising to establish a reliable and consistent revenue stream. For Axis Games, success meant increasing revenue without compromising their AAA gameplay.
Anzu worked with Axis to build dynamic in-game ad placements around their sports stadiums to enhance and bring a sense of realism to the gameplay. This would allow advertisers to run display and video ads to reach thousands of engaged players.
OVERWHELMINGLY POSITIVE FEEDBACK FROM PLAYERS REGARDING THE IN-GAME ADS
"The ads in the stadium add a lot of life and realism. Just like in an actual stadium the billboards
and banner ads reflect real-life products, and they change from season to season and game to game. Having this feature in Axis Football really elevates the immersion."Axis Football Player