Anzu was delighted to work with Tiramisu to bring intrinsic in-game ads to Drift Max Pro, one of the best-known next-gen mobile racing games. In Drift Max Pro, players face challenges, compete against rivals, and master the art of drifting through stunning real-world locations like Tokyo and New York.

Monetization Without Compromise

Tiramisu wanted to generate revenue while maintaining an immersive, high-quality gaming experience for Drift Max Pro players. The challenge they faced was monetizing the game without disrupting the experience or alienating the loyal player base that engaged daily with the game's challenges and rewards.

Seamless Implementation

After learning about Anzu’s solution that puts players first with non-disruptive ad placements that sit within the gaming environment to create a new, reliable revenue stream, the two teams collaborated closely to understand how and where the ads would work best in Drift Max Pro.

Thanks to Anzu’s lightweight SDK and step-by-step integration guide, the studio had the ads up and running in no time. They then worked together to strategically place ads within different areas of the game to ensure they delivered a high number of viewable impressions while maintaining the natural flow of the Drift Max Pro world. 

To run programmatic intrinsic in-game ads inside the placements, Anzu's solution uses AWS cloud services which help its publisher clients monetise more efficiently. As a result, the players get a stable, seamless experience, and the ads are in view in accordance with the industry standards to fire billable impressions.

Impact And Results

15%

Overall revenue boost thanks to intrinsic in-game ads

40%

of in-game ad
revenue now comes
from video ads

50%

increase in in-game ad revenue since the launch of the ads

70%

of in-game ad revenue is powered by Anzu's Shrink2fit solution, which adapts any ad size to fit seamlessly within the game

Thanks to Anzu's ads, which have been well received by our players, we've secured consistent monthly revenues. They've become an integral part of Drift Max Pro, and their success has inspired us to integrate Anzu's solution into more of our games.

Cengiz Zorlu

Product Manager, Tiramisu

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