Anzu was delighted to work with Gameloft, a leader in the development and publishing of games, to bring intrinsic in-game ads to the open-world action-adventure hit Gangstar Vegas, known for its high-quality gameplay and played by millions worldwide.
Gameloft was looking for a way to further monetize their game without disrupting the experience of their dedicated player base. They were also searching for a solution that would work alongside their in-app purchases.
Anzu worked closely with the team to integrate in-game ad placements across Gangstar Vegas’ virtual city. The placements were added to the sides of buildings, bus stops, and roadside billboards, where you would expect to find them in real life, elevating the game’s realism and bringing well-known brands in, including Samsung, Disney and P&G.
To ensure high-quality service and seamless experience for gamers, Anzu's programmatic intrinsic in-game ad monetisation solution uses Amazon Web Services (AWS) as its cloud services provider to help improve ad rendering rates, resulting in more revenues for the publisher.
Ready to monetize your games with in-game ads? Contact us today to find out how.