Anzu was delighted to work with MyTona, an international games studio headquartered in New Zealand, to help them bring intrinsic in-game ads to Cooking Diary. One of the best-known cooking strategy games, loved by millions worldwide.

Monetisation Without Compromising On The User Experience

MyTona wanted to find a solution that would allow them to monetize their games without compromising on the user experience or gameplay. They also needed a solution that could provide them with a stable and reliable revenue stream to work alongside their other monetization methods.

Anzu and MyTona worked together to find suitable placements for the ads within Cooking Diary’s in-game restaurants. With each restaurant being unique, having a lot of dynamically changing objects, and with the camera perspective slightly off-angle, they worked hand in hand to ensure the placements felt natural and could be viewable by players. 

Once the placements went live in the first restaurant, they monitored them closely and conducted a vigorous optimization process, closely examining player behavior and feedback. Once they had perfected the formula, they rolled out the placements into other restaurants throughout the game.

Results

 

 

UP TO
10%

6%

INCREASE IN AD REVENUE
SINCE IMPLEMENTING
INTRINSIC IN-GAME ADS

x4

INCREASE
IN TOTAL eCPM

x6

INCREASE IN VIDEO
eCPM FROM THE US

No change in unique user numbers after launching the ads, indicating that they did not impact the player experience.

Anzu’s in-game ads are a great option for additional advertising monetization. We recommend 
implementing the ad placements where players spend most of their time, but do not forget that 
the gameplay and user experience come first — advertising should not interfere with players 
enjoying the game.

MARIYA DANILOVA
Game Producer Cooking Diary, Mytona

Ready to monetize your games with in-game ads? Contact us today to find out how.