Anzu proudly partnered with Entravision on in-game advertising campaigns for brands in the Procter & Gamble (P&G) portfolio, arguably one of the globe's most recognized multinational consumer goods companies. The goal was to augment the influence of its brands within Puerto Rico, establishing connections with individuals who have not yet experienced its product range.
The overarching objective was to help P&G regain value and maintain relevance within the CPG space in this region by engaging new audiences. A vital element of this was making a meaningful connection with a demographic passionate about video games, one P&G had never addressed before.
P&G chose gaming and Anzu's solution because it allowed them to quickly and easily bring their campaigns to the gaming world. This strategy allowed them to connect with a target audience that is increasingly hard to reach via traditional advertising channels.
To ensure the campaigns reached the right players, P&G worked with Entravision and Anzu to target an audience passionate about gaming within Puerto Rico. They also worked with Oracle Moat to verify the viewability of the ads.
P&G ran carefully curated display and video ads showcasing brands from its portfolio, including Gillette and Febreeze, within Anzu's non-intrusive in-game ad placements. The ads were positioned within popular mobile and PC games, including SimCity, Cooking Fever, and Dragon City, to complement the gaming experience while making a meaningful connection with players.
P&G executed campaigns that encompassed seven of its distinguished brands: Gillette, Old Spice, Dawn, Gain, Febreeze, Charmin, and Gillette APDO.
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