Anzu was delighted to work on an in-game advertising campaign for Quiktrip, the well-known American chain of convenience stores. The campaign aimed to reach consumers within their favorite games in states where their stores were located to reach a new untapped audience.
Quiktrip was looking for an environment that could provide them with scale and reach across their target audience within a brand-safe environment. They chose gaming and Anzu’s solution because it provided them with everything they needed, including the ability to target players who were located near Quiktrip stores.
Quiktrip ran a number of display and video ads within Anzu’s intrinsic in-game ad placements, which are built into games in locations where you would expect to find ads in real life, like around sports stadiums, along roadsides, and on the sides of buildings.
The ads ran across Anzu’s vast inventory of premium PC and mobile games, and the brand worked with Anzu’s partners Oracle MOAT to verify the viewable impressions and IAS to measure ad fraud.