Anzu was excited to work with Tommy Hilfiger, one of the world's most recognized premium lifestyle brands, to help them generate buzz and promote its Classics Reborn Spring’23 campaign. The goal of the campaign was to drive awareness of Tommy Hilfiger’s line in the US while reaching new, untapped audiences across popular mobile and PC games that shoppers actively play.
Tommy Hilfiger chose Anzu’s in-game advertising solution because it allowed them to seamlessly integrate their TH Classics display and video creatives across a number of premium games. This allowed them to reach millions of players while leveraging a seamless and non-disruptive ad experience to respectfully connect the passion point of gaming with the brand’s creative.
They also used multiple creative sets, featuring different products, refreshing their creatives throughout the campaign to keep their messaging and offering fresh and unique.
Tommy Hilfiger targeted male and female gamers with specific gender creatives to promote their "Classics" line. By running ads across Anzu’s diverse list of premium PC and mobile titles, Tommy Hilfiger could engage with its audience across locations where you would expect to find ads in the real world.
To measure campaign success, Anzu partnered with Comscore to produce a brand lift study to unlock insights into gamers' behaviors towards the brand, Oracle MOAT to measure in-game viewability, and IAS to monitor fraud rates.