Frequently Asked Questions

What operating systems and platforms does Anzu support?
Anzu currently supports the following platforms and devices:

Frameworks: Unity, Unreal
VR In-head: Samsung Gear VR, PlayStation VR, Daydream, Vive, Oculus
Mobile: Android, iOS
Console: Xbox, PS4
PC: Win, Mac
Connected TV: Apple TV
What ad formats does Anzu offer?
Anzu offers blended in-game logos, banners, videos, audio and playable ads. All the ad types we have are compatible with standard IAB ad formats and sizes.
Do you work on CPC or CPM model?
We work on a CPM model only.
Are you GDPR and COPPA compliant?
Yes. You may find our Advertiser T&C here, Game Developer T&C here and our Privacy Policy here.
Is Anzu a self-serve platform?
Anzu provides both self-serve and managed capabilities.
How do I integrate with Anzu?
In order to integrate with the platform you should sign up here and install our SDK.
Can I launch cross-promo campaigns and set up direct deals?
Yes, you can set up both cross-promo campaigns and direct deals with your existing advertisers.
What happens to an ad placement when there is no ad available?
We give game developers full control of the fallback media for a case when there is no ad to serve. Below are a few fallback media options you can implement:

  • PMP campaigns that you may have with direct advertisers
  • Cross-promo campaigns of other titles you might have
  • An image that blends in perfectly with the environment
  • A call-to-action message
  • A text message to the players
  • Fake ad
How can I control the ad content that I will be served?
We provide full control over ad content using the following mechanisms:

  • Filters and blocking functionalities you can set in your dashboard: IAB ad categories, demand sources, demand source seat IDs, advertiser domains, specific creatives and more. We can also add any other filters you need, supported by the oRTB protocol
  • An AI ad compliance tool created in collaboration with IBM that can recognize and filter ad content. Read more about it here
  • In case of PMP deals, all the ad content can be reviewed and approved in advance
Do I need to create each ad placement separately?
Our ad placements are created in the game engine console, similar to creating a collider. You define where you want the ad placements in the scene and afterwards simply duplicate them without the need to create each placement location individually.
Do you support browser games (WebGL)?
We do not support browser and mobile web games, as our product is a plugin for game engines. As such we can support mobile games, PC, consoles, AR and VR.
Are any specific creatives required to get started with Anzu?
No, Anzu is compatible with the IAB-defined advertising formats. You can start to advertise using the creatives you already have – images, banners, videos, logos, HTML5 and others.
What are your targeting capabilities?
Our targeting capabilities include:
- contextual targeting
- device targeting
- geo targeting (including hyper-location)
- demographic targeting
- behavioral targeting
How do you measure ad viewability?
To measure ad viewability and count impressions we stick to the iAB guidelines:

  • Banners – at least 50% of the ad needs to be visible for 1 second
  • Video – at least 70% of the ad needs to be visible for 3 seconds
The iAB standards take 2 parameters into consideration: (1) the amount of time the ad is visible on the screen and (2) what percentage of the ad is viewable. Since our ads are shown in 3D environments, we also calculate the percentage the ad placement takes of the entire screen.
How can I start advertising with Anzu?
To get started with Anzu please contact us at or sign up here and we will get back to you very soon!