News Digest 12: Top Gaming News This Week

31 October, 2019 | By Anzu


 

Image source:EA Games

Happy Halloween! It seems there are plenty of treats in store for gaming enthusiasts, with new announcement from EA, esports investing funds, and more! Here’s our latest news digest with a recap of the main headlines for the week:



EA Games has announced a partnership with Valve to bring some of its games to Steam. As part of the deal EA will begin bringing games back to Steam starting November 15th, with Star Wars Jedi: Fallen Order. More titles such as The Sims 4 and Unraveled 2, Apex Legends, FIFA 20 will also be added. Read more on TechSpot.



Investing in esports just got a lot easier, writes CNN. As the popularity of esports rise, Wall Street is looking to join the party too. The news report says that there are now several funds tied to the boom in gaming and esports. The Roundhill BITKRAFT Esports & Digital which has the symbol NERD ETF, launched in June, is one of the main funds focused on esports and competes with ESPO, GAMR and VIDG. With the entry of latest ETF called HERO, the esports space is getting heated up! Read the full report here.



MLG Co-Founders Mike Sepso and Sundance DiGiovanni have launched esports infrastructure platform Vindex with $60 million in funding. The platform will provide technology and services that “power the richest experiences in esports,” according to a report in Esports Insider.



5G has taken advertising and telecommunications by a storm. But what can it offer to the world of gaming? Mobile Marketing Magazine features an interesting article by Troels Ringsted from Verizon Media's Ryot Nordics as he dives into the impact of 5G for gaming, calling it the “enabler that will see the way we produce, play and interact with games on on all our devices completely transformed.” Read here.



WeWork is known for its shared workspaces. But according to the latest report, the company might be soon getting into esports. It is reported that WeWork has trademarked a brand called Play By We, which will focus on professional gaming and gaming-related events. Read the full report on Entrepreneur.

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Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.