ADS THAT COMPLEMENT AND
ENHANCE THE GAMEPLAY

ADS THAT
COMPLEMENT AND
ENHANCE THE
GAMEPLAY

mobile-game-developers-section4-bg-2 mobile-background

ANZU PROVIDES MOBILE DEVELOPERS
WITH COMPLETE CONTROL AND PEACE OF MIND

UX
FRIENDLY

Ads don’t interrupt gameplay keeping players engaged

MAXIMIZE
GAME TIME

Serve ads throughout the session without disrupting gameplay

EASE OF INTEGRATION

Easy and quick
drag-n-drop integration

HIGH FILL
& CPM RATES

Combine scale & fill rates of an RTB prog marketplace with high CPMs

FULL INVENTORY CONTROL

Maintain control over all aspects of the ad placements

GAME ENGINE SUPPORT

Supporting all major and custom-built game engines

MOBILE GAME DEVELOPERS SEE HUGE SUCCESS MONETIZING WITH IN-GAME ADS

orhun-mert-simsek-square-1-1 Orhun Mert Simsek Co-Founder

Anzu has helped increase our in-game advertising revenue by a whopping 131%. Intrinsic in-game advertising now makes up between 5-10% of our total monthly income.

orhun-mert-simsek-square-1-1 Orhun Mert Simsek Co-Founder
Ly Mytona Ly Nguyen Monetization Manager

In-game advertising has allowed us to increase our revenue significantly. The ads are great as they complement our other monetization methods, and enhance rather than disrupt our experiences.

Ly Mytona Ly Nguyen Monetization Manager
Nordcurrent Simonas Sturys Head Of Marketing

The ads were easy to integrate and work well alongside our other monetization methods. After seeing a significant impact on revenue we are excited to expand Anzu’s solution to more of our titles.

“Through its native in-game advertising solution that features ad viewability and programmatic capabilities, Anzu has opened up new ways of reaching consumers, allowing WPP to make gaming more accessible to its clients. The in-depth data insights, scale and audiences offered by Anzu’s exclusive inventory will help connect brands with gamers around the world, delivering transformative growth across a range of gaming platforms and titles.”

Nordcurrent Simonas Sturys Head Of Marketing
mytona Mariya Danilova Game Producer

Anzu's in-game ad placements are a great option for additional ad monetization. We recommend implementing them where players spend most of their time but don't forget the gameplay comes first.

mytona Mariya Danilova Game Producer

THE PREFERRED PLATFORM FOR
MOBILE GAME DEVELOPERS

FIND OUT MORE

GAMERS DON’T HATE ADS,
THEY HATE BAD ADS

The ads in the stadium add a lot of life and realism. Just like in an actual stadium, the billboards and banner ads reflect real-life products and they change from season to season. This really elevates the immersion in the stadiums.

- AXIS FOOTBALL PLAYER -

gamer-(5)

The ads don't bother me at all. I think it's a great idea to create revenue for the game, and it adds a comical sense of slight realism to an otherwise unrealistic "competitive" sports game.

- SLAPPYBALL PLAYER -

gamer-(22)-min (1)

The advertisements I’ve seen in Slapshot: Rebound are a good mix of brands I know of and don’t know of. I’m glad the ads are not distracting and don’t take away from the gameplay.

- SLAPSHOT: REBOUND PLAYER -

playing a mobile game