16 October, 2019 | By Anzu
Image source: Fortnite
ByteDance, known for the popular social media platform TikTok, is planning to enter the gaming market as it ramps up recruitment for the video games business. The company already has a large user base of 1 billion active users of its apps globally as of January this year. Read more on South China Morning Post.
Fortnite has been revolutionary for video gaming in many ways. It has, for long, led new innovative trends that have become benchmarks in the industry. Now, with the tenth season of Fornite ending, the game has also transformed video game storytelling, writes The Guardian. The season finale of the game ended in an apocalyptic fashion where gamers were sucked into a blackhole. The first chapter of the game garnered 250 million players since the launch of its Battle Royale mode in 2017 and over the past two years, the game has experimented with plenty of innovative storytelling models. What do you expect to happen in the next chapter?
League of Legends is expanding with animated series and fighting game as Riot Games revealed new games and other experiences in the League of Legends universe. On the 10th anniversary celebration of its hugely popular game, Riot Games also announced a mobile version of League of Legends, along with its first non-League project called Project A. Read more on The Verge.
Google’s much-awaited cloud gaming service now has a launch date: November 19, reports The Verge. A premium “Founder’s Edition” price of $130 for a hardware starter kit will be available when it launches with 31 games from 21 different publishers, and $10 a month afterwards.
Esports.net reports that the investment capital firm Hiro Capital will be investing over £100 million into gaming and tech across Europe. The brand will be investing in video games, esports and digital sports. Read more here.
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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