11 December, 2019 | By Anzu
Did you hear the big news from Anzu? We have signed exclusive deals with Tru Optik and Toplitz Productions as we continue to innovate the in-game advertising industry. Let’s see who the other newsmakers are this week:
Women are active gamers too. Despite making up 47% of the gaming industry, a recent study shows that a majority of them feel underrepresented when it comes to esports marketing. A report in VentureBeat discusses the representation of female gamers and how brands can market to them.
Last week, Astralis made news for being the first public gaming team company. Now, it has announced that it has signed a partnership with Juventus to create the Italian club’s first Pro Evolution Soccer (PES) esports team, reports Insider Sport.
After the recent move of some of its star streamers to another platforms, Twitch has announced it has signed top streamers — DrLupo, LIRIK and TimTheTatman — in an exclusive multi-year deal. The live video game streaming space is seeing some intense competition as platforms continue to woo both top streamers and users. More on this in Washington Post’s report.
Nintendo Switch officially launched in China earlier this week, and could potentially become the biggest console in the region in the next few years, writes CNBC. But even as the company’s shares hit a 19-month high, it could face challenges in the market which has preferred free-to-play mobile games.
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Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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