18 December, 2019 | By Anzu
Welcome to the last news digest of 2019! Gaming industry had a lot to look forward to this year: plenty of product announcements, new games, and exciting collaborations that will shape the industry forward. Let’s take a look at this week’s biggest news before we gear up to welcome the New Year!
Telecom giant Deutsche Telekom has acquired a 25% stake in SK Gaming. The announcement, reported by the Esports Observer, is interesting because not only now brands want to collaborate with esports, but they are also interested in investing in it to be a part of the bigger growth story. What would this move mean for the standardization of esports? We’ll wait and watch!
The Esports Observer also leads with another interesting development in esports leagues. Electronic Arts (EA) and Respawn Entertainment have announced the formation of the Apex Legends Global Series, comprising of online and live events for PC players who will compete for a prize pool of more than $3M over the course of 12 events.
With the aim of developing and regulating the esports industry a new global governing body for esports has been launched. The Global Esports Federation launched with the backing of Chinese multinational conglomerate Tencent. Read more on Esports Insider.
Streamlabs has launched a native fundraising platform that would make it easier for streamers to raise money for charities without any additional charges. Read more on VentureBeat.
See you in 2020 with lots of new industry developments to look forward to!
Puma is launching an active gaming footwear! The $160 gaming socks has been "created with console gamers in mind,” the company says. Would people want to spend on specialized shoes for console gaming? Read more on Gaming Revolution and tell us your thoughts!
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Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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