23 January, 2020 | By Anzu
New week, new trends! Let’s find out the latest news from the industry in this week’s roundup:
Epic Games and PlayVS announced a partnership to introduce an official competitive circuit for Fortnite to U.S. high schools and colleges, reports The Washington Post. According to the report, this would be the first time Fortnite will be offering competitive series at this level.
The future of esports is “bigger, messier, and worldwide,” writes VentureBeat’s David B. Hoppe. In an interesting piece, Hoppe weighs esports against the traditional sports, while finding parallels with it to predict the future problems for the esports industry.
Tesla’s CEO Elon Musk has hinted that popular game The Witcher might be coming to the Tesla Arcade. The automobile maker has paved a new path for in-car gaming by bringing games “directly at the hands of vehicle owners.” Read more on CNET.
Los Angeles Times reports the Walt Disney Co. is selling video game studio FoxNext, known for its mobile game Marvel Strike Force. While the financial details of the deal haven’t been disclosed, it is a latest example of the “entertainment company trimming assets it acquired from 21st Century Fox.”
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From Africa to Asia: More than 75% of advertisers plan to invest in esports and gaming across APAC, according to research from the World Federation of Advertisers and global consumer insights agency 2CV. Read more on WFANET.
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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