News Digest 25: Top Gaming News This Week

12 February, 2020 | By Anzu



There’s plenty of new and exciting updates in this week’s news digest!



One would not typically put the terms “US Navy” and “esports” together. But it's 2020 and we are witnessing the rise of esports in unimaginable ways! PC Gamer reports that the US Navy has entered the esports scene with a deal with ESL North America and Dreamhack.



Readers of Anzu’s blog will recall our predictions for the top gaming trends in 2020, wherein mobile esports was one of our top categories to watch out for. A report by Daily esports now suggests that for the first time in history, the esports industry reached over $1billion in 2019, with mobile esports as one of the fastest-growing sectors. How will this change the ecosystem of the gaming industry? Read more here.



Procter & Gamble’s Gillette brand and Amazon’s Twitch livestreaming service have built on their 2017 partnership to form the Gillette Gaming Alliance to round up esports influencers. As part of the Alliance, a team of five Twitch streamers from around the world are collaborating with Gillette to create content for their fans. Read more on VentureBeat.



Tinder is swiping right on esports! The Esports Insider reports that Tinder has entered into a partnership with Brazilian organization paiN Gaming, in which it will sponsor rosters in Free Fire, Counter-Strike: Global Offensive, Dota 2, and Clash Royale.



Can AI create video games? While AI plays a massive role in video game creation, the prospect of it replacing the jobs of game developers is unlikely. Analytics India Magazine dives into the future of gaming technology.


 
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.