26 February, 2020 | By Anzu
It’s been an eventful week at Anzu! First up, we entered into a pioneering fraud detection collaboration for in-game advertising with MRC-accredited fraud-prevention solution Forensiq, which will allow the detection and scoring of general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) across PC, console, and mobile. Next, the results of our first 3D gaming ad-verification pilot with CHEQ came in - and they’re groundbreaking! Ads experienced a 23% increase in viewability when compared to traditional digital advertising!
With that, let’s take a look now at the biggest newsmakers in the gaming industry this week:
Newzoo has released a report on the global esports market, which has some very insightful findings for the industry. The study predicts that global esports revenues will surpass $1 billion this year for the first time, with China being the largest market by revenues. Find out more on VentureBeat.
To boost the esports program at the university-level, gaming hardware company MSI has teamed up with UCLA in a two-year deal to bring esports-grade technology to the campus, reports Daily Esports.
Fans of Season 2 of Fortnite have a lot of exciting new content to look out for, including a possible Travis Scott crossover event, reveals a report from Daily Esports. While there is no official announcement, fans can look forward to seeing him back to the Fortnite world after his collaboration in 2018.
A Business Insider report looks into the possibilities that a “Netflix of gaming” might be coming soon as the video game industry moves towards a subscription-based model. But how are developers reacting to this? Read the report here to find out more.
Simplicity Esports and Gaming Company have announced the sale of four new franchise territories, reports a press release on Globe News Wire. As per the report, 20 new franchise territories will be sold by the end of 2020.
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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