12 March, 2020 | By Anzu
The second week of spring has arrived, but it’s already hot in the world of esports! And despite several canceled conferences and threats of quarantine, the Anzu team is still working, and growing, at full power. For some positive esports and gaming industry highlights and the latest news, read on:
In light of International Women’s Day celebrated on March 8, The Esports Observer reminded us of a multitude of talented women working both in front of and behind the scenes in the esports industry. This list is a great inspiration for women who want to turn their passions into a career.
Torque Esports, Frankly, and WinView have entered into a business combination agreement in which Torque will acquire the other two companies mentioned to create a completely new integrated platform - ENGINE [Esports, News, Gaming, Interactive Network, Engagement]. It will be the first public entity of its kind. So far, the ENGINE founders are looking to seize every opportunity to address the burgeoning esports and lifestyle gaming markets and capitalize on the growing competitor and spectator audiences that are engaging in skills-based competitions across a wide range of games. More details about the agreement on Yahoo Finance.
HyperX becomes the official partner of Virtus.pro, reports European Gaming. The announcement of this partnership will be surely followed by a campaign of special events, gifts giveaways for the fans, and reviews of brand-new gaming gadgets featuring esports club players. Keep an eye out if you’re a fan!
A small comeback from the COVID-19 epidemic: China’s state-run media China Central Television (CCTV) plans to broadcast the first Chinese esports documentary “Esports In China.” The documentary, co-created by Tencent Esports, features six episodes and was filmed in 457 days across 28 Chinese cities as well as Los Angeles and Boston. You may just find yourself glued to the screen on March 14, predicts The Esports Observer.
Speaking about predictions, Forbes reflects on branded video consumption and interactive gaming, bringing you the numbers, exponential trends, and examples you may have missed. To sum it up, it’s time to go in-game.
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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