28 August, 2019 | By Anzu
Welcome to a new week in the world of gaming and advertising! Our current week’s roundup focuses on:
In the top news, Sony announced it has purchased Insomniac Games,
the California-based game studio known for Spider-Man on PS4. With this acquisition, Insomniac Games will become an exclusive PlayStation developer. Wired.com writes that the purchase “continues a trend of hardware manufacturers consolidating their brands by purchasing studios to add to their stable of first-party creators.” How would it affect the game studios and their creative freedom? What do you think of this development?
Image source: Insomnia Games
Image source: Microsoft
Netflix has been all about binge-watching our favorite series. But there’s something bigger happening at the streaming giant’s end. Stranger Things, one of the most popular programming on Netflix, was also the platform’s first experiment with making video games. After the success of this first title (it gathered 3 million downloads in the first week), Netflix is focusing on spending more on the video gaming segment, particularly for the Stranger Things franchise. The company is also ready to launch The Dark Crystal: Age of Resistance Tactics, and moving towards “more traditional, more hardcore genre game.” Read more about the evolution of Netflix’ video game strategy in this insightful piece by Engadget.
Gamescom wrapped up last week and it is one of the highly anticipated shows by the industry watchers and gamers to keep a tab on the latest gaming announcements. If you are wondering what were the biggest games announcement at the event, Geek
put together a detailed list! Which one is your favorite?
VentureBeat reports that Ubisoft is investing in new intellectual properties in a bid to explore different types of mechanics and gameplay verb. The company wants to keep innovating itself for the ever-changing gaming user, who is looking for creative excitement from PC gaming. “PC is still developing fast, there are new consoles coming next year, the streaming technology is there, cross-play is also something that will excite players, so we feel it’s the right time to create new genres, and new IPs for us,” said Ubisoft EMEA boss Alain Corre explaining the move in this direction.
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Polish games are taking over the market, and Gamescom — which wrapped up last week — was another proof of the wide offerings for gamers that Polish developers have in store! With offerings in the past such as The Witcher 3, Dying Light and Frostpunk, Polish developers have already impressed the market. But this year, as many as 30 games from various Polish studios were introduced, ranging from the triple A hits like Cyberpunk 2077 to indie games. Find out more about it in Gamepressure.com.
Image source: Witcher 3
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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