News Digest 30: Top Gaming News This Week

19 March, 2020 | By Anzu



While practically all media sources are trying to hit us with an avalanche of articles on the importance of social distancing and proper hand washing techniques, scaring us with the rising number of the infected per country and eventually spreading the panic, let’s talk gaming!



If you’ve had any doubts about the need to embrace digital transformation of the world as we know it, the novel coronavirus might have just kick-started the transition to the world of tomorrow. While in quarantine, make sure you allocate enough time for the Digital Transformation Festival, launched by the Drum. Till the end of April the organizers promise to be hosting a vast array of panel sessions, talks and roundtables, bringing you insights from the world’s brightest thinkers to get you ready for the challenges ahead. All of that and much more you can now enjoy staying in the safety of your homes.



With school closures, mandatory work-from-home policies and lockdowns taking place worldwide as a result of the Covid-19 pandemic, gaming has seen higher engagement and is even beating records, reports Forbes. In case you’ve still had doubts whether to go into in-game advertising, consider making yourself familiar with these stats, ‘cause the time is now ;)



As many traditional sporting events have been canceled or postponed due to the same coronavirus, esports could fill a significant part of this void, assures Adweek. With practically everything grinding to a halt, various esports have returned to their basics - online-only events with fewer staffers, less contact between players and not as much reliance on ticket sales. And that sounds like an enacted backup plan.



The measurement firm Comscore has recently announced its partnership with Amazon-owned streaming site Twitch. The deal will bring gaming and esports viewership numbers to advertisers to help them get a better understanding of video viewing behavior on Twitch  and target their campaigns to reach key demographics. More details on TechCrunch.



Another great piece of news: Torque joins hands with FaZe Clan to host an online Call of Duty: Warzone Pro-AM tournament entitled as #Fight2Fund to raise funds to support people, local strained organizations and charities impacted by Covid-19. The teams will consist of well-known gamers, streamers, music artists, celebrities and much more, reports European Gaming.

And last but not least, to make your day brighter amidst the coronavirus fears, just give some thought to an idea that was first picked-up and written down by our strategic advisor Jan Nicolas König.
Despite all the losses and crazy times the novel coronavirus leads us through, we now have lower pollution levels. The elderly, and other vulnerable groups, are taken good care of. Video conferencing is finally accepted, making our homes probable offices of tomorrow. We have to accept all these changes as a chance for a brighter future and hope for the best.


 
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.