News Digest 32: Top Gaming News This Week

2 April, 2020 | By Anzu

With another week of fighting coronavirus behind us, it seems more and more clear that one of the best ways you can help is to stay at home and play video games. Video games help you get a much-needed break from the overwhelming pandemic news, thereby reducing stress. Video games help keep your brain sharp and may even bring you closer to your kids or friends! Keep playing - the WHO approves.

Some wow-inducing news from Japan: the country’s government is set to collaborate with gaming companies and legal experts to officially promote esports in the country! The initiative will also look to help revitalise local economies and increase social participation by people with disabilities. Moreover, the industry has targeted $2.6 billion in revenues by 2025, reports SportsPro.  Last October, Intel held talks about introducing esports to the Olympic Games. We’ll see if that means we’ll be seeing esports on the official Olympic roster!

ePlay announced the release of its new mobile game - Outbreak Pandemic, reports Yahoo! Finance. The game will be free-to-play, which means that it will drive revenue from ads and esports. Outbreak is a fast-paced match game that anyone can enjoy. In the game, as different infectious viral droplets fall, you are tasked with matching three of the same color while simultaneously watching for special bacteria, viruses, and coronaviruses. How relevant.

Tournament organizer ESL has partnered with Tencent as part of the PUBG Mobile esports circuit for 2020. According to the deal, ESL will support Tencent in building a “brand new, innovative” studio located in Katowice, Poland. The studio will host offline matches once it’s safe to do so post-coronavirus. More details on Esports Insider.

During this worrying time for numerous industries and the self-employed, Bath-based media company Future closes down its iconic Official Xbox Magazine, which has been running for 18 years. Read more on Eurogamer.

For all those who somehow have managed to miss out on video gaming experience, the New York Times published an extensive guide to gaming! is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.