News Digest 40: Top Gaming News This Week

29 May, 2020 | By Anzu

Esports continues to take center stage in the gaming world as new brand partnerships make history! Explore this week’s digest to see how industries working more collaboratively than ever to create unprecedented experiences for gamers, viewers, and brands.

Riot Games adds in-game sponsor banners to League of Legends Esports! This is the first time in League history that Riot puts its partners’ brands directly on the playing field. The new branding system will be called Summoner’s Rift arena branding and will debut during the current Summer Split portion of the season. Mastercard and Alienware are the first to sign up for the in-game branding, and Riot Games has given each of its 12 regional leagues the option to have different sponsors in the game. Riot has also worked with Nielsen to help evaluate the in-game branding, and the LA-based publisher says the data shows that it will instantly become one of its most valuable deliverable assets. Find more exciting details on the Esports Observer.

The streaming platforms exclusivity contest continues after Twitch signed multi-year deals with three of its biggest content creators - Jaryd "Summit1G" Lazar, Brett "Dakotaz" Hoffman, and Josh "JoshOG" Beaver, who collectively boast over ten million followers. Find out why content is king and you should embrace the adage on

South Korean organization T1 Entertainment & Sports has established a partnership with electronics conglomerate Samsung, which joins the likes of Twitch, Nike, Secretlab, Logitech G, and German car manufacturer BMW. The partnership will see all teams based in T1’s headquarters in Seoul use Samsung’s latest curved monitors. This, as well as a range of promotional activities, will take place between Samsung and T1’s League of Legends team, featuring a meet-and-greet hosted once the country fully returns from the current pandemic, reports Esports Insider.

VentureBeat has got hints that the all-time favorite GTA may get a full follow-up near its 10th anniversary. So it looks like we can expect Grand Theft Auto VI between April 2023 and March 2024, based on the Take-Two SEC filing. For sure, the game developer Rockstar is in no rush and will be waiting to seamlessly pick up the momentum, with the ongoing success of Grand Theft Auto V and GTA Online.

GameAnalytics, the player analysis platform of choice for mobile game developers, launched its newest resource - a free to use directory of service providers - The GameDev Toolbox. The site brings together listings and links to hundreds of different platforms, providers, and tools, allowing developers to quickly and easily carry out a search based on categories or keywords and eventually find the right companies to optimize, monetize, or localize their games. Thanks to GameAnalytics and its partners, including Adjust, Ogury, and TopOn, game developers across the globe will also be able to access exclusive offers, releases, and educational content gathered on one site. This will be an invaluable resource for existing and new developers entering the mobile gaming space - particularly those switching gears due to the impact of COVID-19, reports is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.