News Digest 47: Top Gaming News This Week

16 July, 2020 | By Anzu

It’s never boring in the world of esports and video games! All-time favorite titles and characters are getting upgrades. Completely new, unprecedented partnerships are being struck and statistics are never failing to impress. Find more in our weekly news digest.

Big news for those who started their journey into the world of gaming with this cult-favourite! The Tetris mobile app is getting a massive reboot, and at the center is a new daily competition that turns the classic puzzler into a live game show. It’s called Tetris Primetime, and it’s essentially a cross between an esports competition and an HQ Trivia-like live experience. Every night, players compete for a chance to win a share of a $5,000 prize pool. Moreover, the app is getting new modes, including battle royale, reports the Verge.

More vroom and zoom are coming as PUBG MOBILE reveals an unprecedented partnership with renowned motorcycle and off-road vehicle/marine products company Yamaha Motor, who celebrated a 65th anniversary early this month. Yamaha’s exclusive motorcycles and other surprises are now available for PUBG MOBILE players on both iOS and Android. Through Wednesday, July 22, players can ride on the exclusive Yamaha motorcycles with two completely new in-game vehicle skins. In addition to the new rides, players can celebrate the collaboration by participating in a log-in event during the partnership period. Find more details on Gamasutra.

Games also help people learn languages, believes the world’s largest language school network Wizard by Pearson which was signed as the official sponsor of the first broadcasted championship of Riot’s Teamfight Tactics (TFT) in Brazil. The company has more than 1,200 language schools in Brazil said that entering the world of esports is strategic for opening up communication with a young audience that is in frequent contact with the English language, reports the Esports Observer.

VentureBeat goes over the results of surveys conducted by the Entertainment Software Association (ESA) and by the American Association of Retired Persons. According to their latest data, 64% of American adults, or 214.4 million people, play video games, and the average age of gamers is now 35 to 44 years old. Moreover, 44% of Americans over age 50 enjoy games at least once a month. Those numbers and trends -- updated for 2020 -- indicate that gaming is becoming more mainstream than ever. But the numbers also tell us how vital video games have become to our mental health and peace of mind. delves into why Sonic Dash has generated more revenue than the last five Sonic games combined and shares their predictions of what might await the endless runner in the future. There's no doubt that Sonic has a passionate fanbase, as Sega's beloved mascot sprints towards his 30th anniversary in 2021. Developed by Sega Hardlight, Sonic has gone on to accumulate $10.8 million from a whopping 290.7 million downloads -- an impressive sum, not taking into account Sonic Racing which debuted on Apple Arcade's launch, but as a subscription-only service, the revenue in this case is established between the developer and Apple. is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.