News Digest 48: Top Gaming News This Week

23 July, 2020 | By Anzu


The world of esports and video games never ceases to keep its die-hard fans and zealous followers on the edge of their seats! See what’s brewing in the rapidly expanding world of esports and video games this week in our news digest.



The video game landscape is changing rapidly. Esports is exploding in growth around the world. ByteDance, the company behind social media sensation TikTok, is making attempts to enter the video game market. According to Infinite Geeks, rumors around since February seem to have manifested into reality, with ByteDance hiring Feng Weihao, formerly of the China-based online retail giant Alibaba. While at Alibaba, Weihao held responsibilities for the World Electronic Sports Games, an initiative of Alibaba’s gaming group that aimed to create a sort of Olympic Games for esports. Since China is already home to giants in the space, most notably Tencent, this might be a move to watch.



Drive-in esports arenas may soon be the latest attraction! Real estate investment company Horizon Group Properties has partnered with esports analytics company Harena Data LLC operating the brand USA Drive-Ins, to develop esports arenas and drive-in movie theaters in four major US cities -- Louisville, Kentucky, Gettysburg, Pennsylvania, and El Paso and Laredo,  Texas. Besides changing levels of communication and interaction, and obvious interest from the communities to bring the joy and thrill of drive-in experiences back, The Hollywood Reporter also quotes Goldman Sachs estimating that esports and online game streaming viewership will reach 300 million people by the year 2022, which would surpass the audience of Major League Baseball and account for the need to commit to innovation.



Riot Games has launched a new League of Legends platform called LoL Esports in a bid to better centralize and amplify action and content from its 12 regional leagues and tentpole competitions. LoLEsports.com is the new hub where Riot will debut new shows based around different aspects of League of Legends esports games from around the globe enabling fans to learn and watch action from all other places of the world, somewhat comparable to FIFA’s digital presence for soccer, assures the Esports Observer.



The Verge reports another game is going free-to-play! Rocket League developer Psyonix announced that later this summer the multiplayer cars-meet-soccer game is going to be free-to-play. Additionally, the Rocket League will move from Steam to the Epic Games Store and get cross-platform progression, covering elements like cosmetic items, battle pass, and competitive rank. The developer says to expect more news on the transition “in the coming weeks.”



And to address the issue we haven’t touched upon as of yet - GamesIndustry.biz analyses the common future of 5G, related streaming platforms and cloud gaming services, as well as biggest hits and winners from the US and UK ban to use mobile equipment from Chinese provider Huawei. Spoiler: the mobile gaming market is still unstoppable.


 
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on LinkedIn, Facebook and Twitter.