4 September, 2020 | By Anzu
The universe of video games and esports continues to evolve, expanding the boundaries of what was thought possible. Check our weekly news digest and discover the brands that have been staying particularly active in esports while getting a grasp of future initiatives. Fasten your seatbelts for one more exciting week in the industry!
San Francisco startup Skillz has recently announced that it’s going public on the New York Stock Exchange through a special public acquisition company. They will raise an estimated $849 million in cash from investors at a $3.5 billion pre-money valuation. This valuation is 6.3 times the company’s projected revenue for 2022. As a brief reminder, Skillz provides a platform to turn any mobile game on iOS and Android into one you can play with friends or strangers for cash, prizes, or points. And it enables esports tournaments for games that integrate its platform. Find more details on the process, as well as an interview with the CEO of Skillz, Andrew Paradise, on VentureBeat.
Esports organization Cloud9 has announced a deal with EPOS, making the Danish company its official audio partner, reports the Esports Observer. The deal expands EPOS’s presence in the esports space, having previously partnered with SK Gaming earlier this year and signing a deal with Riot Games to become the official audio partner of the Oceanic Pro League – Australia’s premier League of Legends competition. EPOS joins a Cloud9 sponsorship portfolio, already including such brands as Red Bull, PUMA, AT&T, BMW, and Secretlab, and will collaborate on “technology initiatives” related to esports and performance.
Beer brand Bud Light is quite established in the world of esports, and has sponsored some of the biggest properties in the category including League of Legends and NBA 2K. And now the iconic brand has even created a competition of its own. Earlier this week, the advertiser launched ‘Battle of the Best’ on its Twitch channel, where some of the platform’s top streamers and personalities have been competing against each other in a medley of games. “Gaming is where culture is being set.” believes Joe Barnes, director of sports marketing at Bud Light. Find more exciting details on Digiday.
ESL UK has announced that German automotive giant Mercedes-Benz has renewed its sponsorship of the ESL Premiership. The competition will continue to provide opportunities for up-and-coming players across the United Kingdom and Ireland in Valve titles Counter-Strike: Global Offensive and Dota 2. The deal has Mercedes-Benz serving as the official automotive supplier and specifically covers the competition’s Dota 2 efforts for its upcoming season. Find out what other brands have continued their sponsorship of the Premiership alongside Mercedes-Benz on Esports Insider.
And the final flourish! GamesIndustry.biz reflects on what the gaming industry can learn from Netflix and Spotify. During their recent Changing Channels conference, the experts, unanimous on the assumption that monetising fandom is absolutely key to driving growth over the next half a decade or so, discussed the impact of subscriptions on the world of entertainment. You may want to incorporate some of their advice!
Anzu.io is an in-game advertising platform that brings real-world brand ads to video gaming and esports. Backed by BITKRAFT Esports Ventures, WPP, and Axel Springer Digital Ventures, Anzu redefines digital advertising through seamless integration of non-intrusive ads into the gameplay. Bringing real-time data and programmatic to the video gaming world, the platform promises native advertising, brand safety and ad viewability. Follow Anzu on
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