Anzu has been shortlisted for MMA Global’s SMARTIES North America Award, under the “Gaming, Gamification & E-Sports” category, for a series of campaigns it ran as part of a year-long partnership with US chain QuikTrip.

Anzu has been shortlisted for MMA Global’s SMARTIES North America Award, under the “Gaming, Gamification & E-Sports” category, for a series of campaigns it ran from 2022 to 2023 with US-based convenience store chain QuikTrip.

Faced with maintaining brand awareness and communicating new offers, products, and services to their local customers, QuikTrip embarked on a partnership with Anzu and launched multiple campaigns to reach new audiences across popular gaming titles. The intrinsic in-game ads helped QuikTrip reach 3m unique users, achieving a 98% viewability rate and a 96% on-screen rate.

The SMARTIES North America Program honors the most impactful modern marketing campaigns in the US and Canada. Under the same category, Anzu is up against HBO Max and Hearts & Science for a campaign that promoted the premiere of Game of Thrones prequel House of the Dragon within League of Legends’ top esports competition.

Anzu has also been shortlisted and won awards in the past for campaigns run with various high-profile brands, including Tommy Hilfiger, American Eagle, EMPIRE, and Levi’s.

Check out the full shortlist and categories for this year’s MMA SMARTIES North America competition here.