Anzu has been shortlisted for The Wires Global Awards in the ‘Best Gaming User Acquisition/Monetisation Technology’ category, thanks to a standout campaign with Sony promoting the INZONE Buds, noise-canceling earbuds tailored for gamers.
For the campaign in question, Sony’s Middle East and Africa marketing team was tasked with launching the INZONE Buds in the Kingdom of Saudi Arabia, where 54% of the population regularly plays video games, and half of the population is under 30. This made it an ideal market for Sony’s new product.
In December 2023, Anzu launched a display and video campaign using its innovative intrinsic in-game advertising technology, placing ads within a range of premium simulation, racing, and action games. Over two months, the campaign reached over 250,000 gamers and boosted consideration for the product by 35 points.
The Wires Global Awards celebrate the best in digital media, marketing, and commerce, with a focus on AdTech and Martech. Anzu and Sony face stiff competition, including campaigns from Adjoe & Fetch, Bright SDK (Bright Data) & Wizard Games, Digital Turbine, Make Mate & Australia National OTA, and Moloco & Scopely.
Anzu has a track record of success, having won awards for campaigns with brands like Tommy Hilfiger, American Eagle, EMPIRE, and Levi’s. With this latest recognition, they continue to demonstrate their expertise in in-game advertising innovation.
Check out the full shortlist and categories for The Wires Global 2024 here.
Nick works as Anzu's Content Lead. As a gamer with a background working in AdTech, he has a unique perspective on the industry and the in-game advertising sector.