Entravision 365 Digital, a leading African advertising solutions, media, and technology company, today announced that it has become the exclusive partner in Africa for Anzu.io, one of the world’s most advanced in-game advertising platforms.
Entravision 365 Digital will exclusively represent Anzu in 14 markets across Africa, educating advertisers on the power of in-game advertising and enabling companies to leverage Anzu’s award-winning solution for advertisers, developers, and players.
"Following the success of our partnership in South Africa, we are pleased to extend our exclusive representation with Anzu to the rest of Africa. The Anzu team and their solution have been making waves in the global markets and we’re thrilled to be taking this powerful platform to brands across the continent.”
- Julian Jordaan, CEO, Entravision 365 Digital
Anzu has reimagined in-game advertising and made it more accessible than ever with groundbreaking technology. They’ve managed to answer some of the biggest challenges we are faced with as media owners; particularly around viewability measurement and access to audiences at scale.
Today's marketer needs to be agile and adapt to new media channels and changing consumer behaviors to keep the brands they represent relevant. That translates to finding new, innovative ways to connect with people, make them fall in love with a brand, and move them through the sales funnel, turning awareness into purchases. Forward-thinking brands are doing just that and rushing to get in on the action, and they are doing it with good reason. The gaming industry across Sub-Saharan Africa’s largest markets is now estimated to be worth $741 million by 2023, which is an increase of 14.5%.
"We're thrilled to partner with Entravision 365 Digital to allow advertisers in Africa to take advantage of the huge opportunity that in-game advertising presents. Gaming, especially on mobile, has exploded in this region over the past few years, and with the continued uptake of smartphones and the increasing number of games being produced for them, this environment provides advertisers with a chance to reach a hugely diverse audience made up of people from all walks of life."
- Stephanie Lublinski, Head of Partnerships (Emerging Markets), Anzu
Entravision 365 Digital has been a long-term player in the gaming market in South Africa and remains at the forefront of gaming advancements. Teaming up with Anzu, they have helped brands like Tinkies, Samsung, Audi, BMW, Heineken, and Telkom to reach their audiences through native, non-disruptive ads that seamlessly blend into the gameplay experience.
Extending the partnership into the rest of Africa means advertisers in the region can now reach this engaged and growing audience to drive positive business impact.
This article was originally published on ExchangeWire on 16th May 2022.