Integral Ad Science’s Jeremy Tauber joins Anzu to head up its US sales operations.

Anzu, the most advanced intrinsic in-game advertising solution, has announced the appointment of Jeremy Tauber as VP of Sales for the US. 

Tauber joins Anzu from IAS, where he has spent the last four years leading agency development efforts as Senior Director, Global Agency Development. With over 20 years of sales experience in the media and technology spaces, his industry knowledge will be pivotal in helping Anzu continue to grow its US operations.

Tauber has a deep understanding of the brand and agency landscape, which stems from his experience in past sales leadership roles at high-profile advertising companies, including Samsung Ads and Yahoo, where his responsibilities ranged from managing a global portfolio of agency holding companies to brand direct and vertical category sales.

Upon joining Anzu, Tauber said, "The gaming industry is exploding with advertising potential, offering deep audience engagement and rich data that traditional advertising simply can't match. This allows for laser-focused targeting and real-time optimization, driving superior results for brands. I'm thrilled to join Anzu's leadership team at this pivotal moment to help propel their US growth."

“I’m delighted to have Jeremy join and head up our US sales efforts from our New York office. His leadership skills and industry experience will be crucial in taking our US operations to the next level”, Nerissa MacDonald, EVP of Global Sales at Anzu, added. 

“With 27% of Americans now playing video games from one to five hours per day, the US games industry worth over $100bn, and gaming audiences growing year-on-year, combined with the unparalleled opportunities Anzu offers, we're poised for significant expansion.”

Many of the US’s biggest brands already use Anzu’s solution, including Tommy Hilfiger, Lay’s, Levi’s, PepsiCo, P&G, and Samsung. The company also has several prominent US investors, including NBCUniversal, Emmis, HBSE Ventures and Marquee Ventures, and has scooped several award wins in the US for its advanced technology and player-friendly approach, including Best Seller-Focused Technology at the AdExchanger Awards and Best Use Of Emerging Media at the Digiday Media Buying and Planning Awards.